In 2023 Polaroid worked on establish the “Real Life” narrative to drive distinctiveness for the brand in the photography market. There is now a need to update the lifestyle photography bank that will further dimensionalize “Real life” and explore the “New Analogue” visual identity, contextualizing our product experience and storytelling across all touchpoints.
To stay aligned with the brand narrative “Real Life”, we wanted to spot creators from the Polaroid community who were already familiar with photography. The concept focus is on capturing the essence of both the product and the protagonists life simultaneously.
Responsibilities Talent scout • Negotiation • Rights clearance • Commissioning
