CAPTURE REAL LIFE
Polaroid's first-ever global out-of-home campaign was designed to showcase the brand's unique identity and stand out in major cities worldwide. The campaign targeted key urban markets, including London, New York, Paris, LA, and Berlin.
My role was to source and commission 15 global photographers to capture the beautiful imperfect Real Life in their own terms. By giving them complete creative freedom, we stayed true to Polaroid’s core mission: to serve as a tool that inspires people to create.
One of the key challenges was to manage 15 artists from different time zones and cultural backgrounds while ensuring all deliverables and deadlines were met.
POLAROID I 2023
Image Research • Art Buying • Artist Commissioning • Production • Curation
REAL LIFE IS HAVING TO WAIT
ANDRE D. WAGNER, US
Real Life is sometimes unintentionally beautiful
CRISTIAN BRAVO, SPAIN
Real life is having to wait
THALIA GOCHEZ, US
REAL LIFE IS COLOR YOU CAN’T CONTROL
RY SHOROSKY, US
Real Life is sometimes unintentionally beautiful
LIN ZHIPENG, CHINA
Real life is having to wait
FOROUGH ALAEI, IRAN
Photographers: Thalía Gochez, Andre. D Wagner, Ry Shorosky, Lin Zhipeng (223), Cristian Bravo, Edie Sunday, Akisome, Karabo Mooki, Rayan Nohra, Francesco Sambati, Forough Alaei, Katie Silvester, Olof Grind, Emin Özmen, Lou Noble.