Polaroid “Unbeautifully Imperfect”

For the Holidays campaign film the creative approach was to introduce a campaign showcasing archival imagery and footage to bring the concept to life.

In my capacity, I curated and licensed on-brief Polaroid imagery, and suggested three talented photographers adept at capturing product in-situ stills. These dynamic visuals were seamlessly integrated into the campaign film, creating a powerful narrative used across our digital marketing and retail platforms.