Basquiat x Polaroid

Campaign for Polaroid's Exclusive edition film and camera in collaboration with the Basquiat Foundation.

My responsibility was to source, suggest and commission a creator who could document creatives embracing Basquiat’s spirit in the streets of New York with the Basquiat camera and film like. Photographer Sabrina Santiago was the right artist to capture this this essence of creativity and improvisation. The assets were used across all digital channels.