Polaroid I-2. For The Imperfectionists
Polaroid launches the sharpest Polaroid camera ever. The I-2. Made for those who embrace chaos, beauty in the everyday, and the tactile pursuit of craft.
As art buyer I was in charge of spotting the right talent for the “Imperfectionists” campaign launch. I commissioned three creators who were interested on celebrating the chaotic aspects of life and the creative process: Coco Capitán, Max Siedentopf and Kotori Kawashima. My role include talent source, contract negotiation, liaising with agents and image curation.
Responsibilities Talent scout • Negotiation • Rights clearance • Commissioning
Coco Capitán
Max Siedentopf
Kotori Kawashima
Credits
Creative Director: Patricia Varella Director: Lou Jian Production: CANADA Project Manager: Alessia Abbamonte Art Producer: Jessica López