Polaroid “Capture Real Life”

Polaroid's First Global OOH campaign to emphasize the brand's distinctiveness.

My role was to source, secure and commission 15 creators around the globe with very different cultural backgrounds (Iran, Japan, South Africa, EU, US…) to capture stills of what it meant to them “Capture Real Life” .

For the key visuals Polaroid use full bleed images paired with the pillar tag lines, in combination with product-focused visuals. Creator’s stories were amplified on social Hypebeast, Guap, Verge, Adweek, WeTransfer.

Creators: Thalía Gochez, Andre. D Wagner, Ry Shorosky, Lin Zhipeng (223), Cristian Bravo, Edie Sunday, Akisome, Karabo Mooki, Rayan Nohra, Francesco Sambati, Forough Alaei, Katie Silvester, Olof Grind, Emin Özmen, Lou Noble.